
The Damai Bali
Challenge
Over-reliance on OTAs (78% of revenue), low brand.com conversion and ADR erosion during shoulder seasons.
Strategy
Rebuilt rate strategy by length-of-stay and segment, launched a direct-channel offer architecture and re-engineered metasearch bidding around margin, not volume.
Results
+18%
RevPAR
+32%
Direct bookings
+12%
ADR
−22%
OTA dependency

















